The World Wide Web The World’s Most Powerful Telephone for the Success of Your Company
Small and big business leaders alike may make significant changes in their operations by asking themselves on a frequent basis, “I have just been given a strong new tool. What do I do with it? ” It basically allows me to interact with anybody on the globe without incurring any costs. “How can I make the most of this to my advantage?”
What exactly am I attempting to accomplish as a company owner?
Incorporating your responses with the various communication possibilities of the World Wide Web will almost certainly result in the development of some strong and very useful new projects.
When considering methods for success in a growing environment, it is critical to keep in mind a truth that is often overlooked: the Internet is, at its core, a new mode of communication. As a result, a significant portion of its value is derived from the fact that it allows for cost-effective communications – whether locally or globally – that were not before feasible.
What is the significance of this? As a result of the fact that many individuals have extremely diverse perspectives on the World Wide Web Their argument will be that the Web is a kind of entertainment – something that has more in common with television than it does with the telephone. This narrowing of emphasis is simple to understand; the average individual is more interested in new products on the Web that can amuse him or her than he or she is in the less interesting specifics of improved communications capabilities. Furthermore, Internet usage is the first activity in more than forty years to be fully established as a factor in people’s decision to spend less time in front of the television. So it’s only reasonable to conceive of it as a replacement for this particular channel of communication.
The following are the advantages of Internet telephony for your company:
1) Availability of resources It is completely within the control of the customer. Since Internet users-potential customers-can come to Web sites when it is convenient for them, they are much more open to what businesses have to say since they are not being pressed to do so (as happens with telemarketing).
2) One-to-Many communications are carried out without hiccups. The Internet allows for one-to-many communication systems to be established without sacrificing the privacy or interactivity that may be achieved via phone calls. A single posting on a Web site may reach as many individuals as the number of people that visit the site on that particular day.
3) Decreased effort, time, and financial expenditure. The Internet simplifies and lowers the cost of doing business.
Although not all companies are currently generating more profits via the Internet, every company should be putting out an effort to do so in order to remain competitive in today’s market.
Companies of all sizes, big and small, may use the Web to create new communication methods that save time and money while also allowing them to respond more quickly to consumer demands.
Many businesses rely on widely dispersed field sales teams, which may be made up of independent agents or corporate employees in certain instances. Providing these frontline troops with the most up-to-date information and the greatest available tools and assistance is essential to success in today’s fast-paced business climate. By using the Internet, businesses may do so at a much lower cost than they would otherwise be able to.
2) Availability is completely in the control of the customer.
With the Internet, visitors-potential customers-can browse Web sites at their leisure, making them much more attentive to what businesses have to say since they aren’t being intruded upon (as happens with telemarketing).
3) One-to-Many Communications are carried out without hiccups.
The Internet allows for one-to-many communication systems to be established without sacrificing the privacy or interactivity that may be achieved via phone calls. A single posting on a Web site may reach as many individuals as the number of people that visit the site on that particular day.
4) Less effort, less time, and less money.
The Internet simplifies and lowers the cost of doing business.
Communication with a huge number of consumers on a regular basis is made possible by the Internet, which is practically free.
Although businesses may usually profit from distributing information, up to this point, there hasn’t been a cost-effective and acceptable method of notifying customers in a timely manner. It is not only expensive to send direct mail, but the time of delivery is also unpredictable, and an overwhelming percentage of it is never opened at all. Although the telephone is convenient, information delivered over the phone is also expensive, and it carries the danger of alienating consumers who do not want to be harassed by solicitors or other salespeople.
Enter the World Wide Web. The World Wide Web provides businesses with a low-cost way of communicating with current consumers and reaching out to prospective customers in a manner that has never previously been possible in the past.
The additional possibilities made possible by the Internet go far beyond anything that could be achieved via the use of a telephone. Consider the following example of how a well-designed Internet customer-communications system may function:
1.) Orders are verified by e-mail twice: once immediately after they are placed, and again after they have been delivered. The shipment confirmation message contains an internal tracking number that may be used to assist consumers in tracking down their packages if they do not get them on time.
2.) Customers may sign up to receive different types of e-mail alerts. Customers may request to be informed when new goods become available that are likely to be of interest to them by completing an online form on the company’s website.
3.) Customers who have been “missing” may be enticed back into the fold at a low cost: If a regular customer has not made a purchase in a long period of time, the electronic merchant can send a $5 or $10 digital voucher to promote a return purchase. These kinds of continuous attempts to develop loyalty may be triggered by well-designed automated databases, which can be coupled with practically costless e-mail to produce a customer loyalty program that is cheap, potentially high-return, and easy to implement.
In today’s corporate environment, this indicates a key strategy: Even if you don’t yet have an interactive Web site, you should collect e-mail addresses from consumers (as well as their consent to contact them using these addresses). A well-designed email message may be used by any company, from a large factory to a regional discount shop to a small local plumber, to generate lucrative profits at a low cost and with great effectiveness. In Strategy 7, I explain how a local pest-control company might reap significant benefits from implementing an e-mail-based marketing campaign.
The Importance of Availability Throughout the Day and Night
The Internet, like a decent catalog and toll-free numbers, makes your company’s products and services available to consumers all over the globe, 24 hours a day. Although the “Web” is superior to the world’s largest catalog, it is still inferior. “
The reason behind this is as follows:
extra textual information in addition to the addition of more images Catalogs have a built-in limitation: the cost of paper and shipping makes them prohibitively expensive. As a consequence, some features, such as other perspectives on a product or a more detailed textual description, are often left out. Consequently, while the 800-number operator can read the special washing instructions to customers, if the product is available for purchase online, the consumer can read the special washing instructions for himself or herself, scroll through a more lengthy product description, and almost certainly see more than one view of the item.
Offerings have been widened. Today’s catalogs usually include just a fraction of a company’s products, mostly due to the fact that adding more listings would result in an increase in printing and shipping expenses. This restriction is eliminated via the Internet.
Also, keep in mind that everything that may be completed online rather than over the phone is more cost-efficient. It is reasonable to assume that a five-minute phone call to place an order for a $50 item at a cost of $1 per minute represents a significant percentage of the cost structure, and a five-minute inquiry with no purchase attached results in a financial loss in addition to the time lost by personnel who could have been making a sale to another customer. This contrasts with the use of the Internet, where, to the degree that communications costs are incurred, they are insignificant, and customers shoulder the expense of business interaction by paying for their Internet service provider’s bandwidth.
Now, thanks to the Internet, a new definition of what consumers have learned to expect has emerged: Businesses are virtually obliged to offer twenty-four-hour Internet connections in the developing age, allowing consumers to buy from the comfort of their own homes anytime they choose. Customers will remain loyal to sites that offer a creative, informative experience that helps them learn more about their goods and services, as well as to those that are successful in generating sales and retaining customers.
Whether your company specializes in luxury automobiles such as Porsches or temporary job services, the Internet provides you with the chance to discover individuals who are searching for what you have to offer on the Internet.